The Eindhoven University of Technology (TU/e) is a leading research university specializing in engineering science & technology. In the Shanghai ranking 2012 in the category “Engineering/Technology and Computer Sciences” TU/e is, in the 51-75 range worldwide and the best Dutch university. In 2012 QS World University Rankings placed Eindhoven 67th globally for Engineering & Technology. TU/e participates in this project through the department of Industrial Design (ID) which specializes in the design of intelligent systems, products and related services in a societal context. ID brings together expertise in the fields of ambient intelligence, interaction design, evaluating user experiences in situ and child computer interaction.